Monday, December 15, 2014

Purposeful Landing Pages

Persuasion As Purpose

Landing pages are an important part of any marketing strategy. If you have an e-commerce presence it matters how the audience responds on the first page they see. You can control that with a carefully designed landing page.
The power of these deceptively simple pages is that they stand alone, without reference to a single website. This gives them a versatility that is hard to match. You have the flexibility to choose the domain they represent so that the traffic they draw can be directed in any way that suits your purpose.

Drive Through Landing Pages

When you need to win commitment from your prospects, a well-made landing page is a great tool to start the process and warm them up, without overwhelming them with information.
Win the small yes of following through to the next step to lead customers to the ultimate purchase decision. A stand-alone landing page gives you the flexibility to send the traffic to where every you need and you can ask the visitors with whatever call to action you need.

List Building Landing Pages

When you are working to build a relationship with your audience, you want to build trust and confidence in your services and products.
That means using email newsletters and social media connections to create the to share value with your customers. This might be something like a whitepaper or access to premium content.
Landing pages are very valuable tools. They serve the purposes of persuading your market, assisting in calling customers to action, and building relationships by collecting information. This makes stand-alone landing pages the right choice for many different applications and situations.

This was just a light overview of the subject there is much more that you need to get the most out of landing pages. The CEO of AnaZana Inc. Lidija Skolnija will be giving a seminar to share her vast experience in stand-alone landing page design. This will be a learning experience that delivers a high return on investment. Co-Merge in San Diego on Wednesday December 17th, 2014. Follow this link for further information

Monday, September 8, 2014

Google's Search Engine Algorithm Update Panda 4.0 - What To Do To Keep Your High Website Position in Search Results

Looking at website analytics
If you’re involved in the optimization of your website, then certainly you know that search engines regularly update and improve their search algorithms.

Back in May of this year, Matt Cutts, Google’s Webspam department head announced via Twitter the launch of Panda 4.0.

The Panda algorithm was designed for low-grade website identification and positioning below the search results. Google was vigilant in getting rid of spammy websites, unethical link building, and those that didn’t offer original, quality content. The first version of Panda was launched in February 2011 and was followed by about 25 algorithm updates.

Tuesday, June 24, 2014

Why San Diego Business Owners Use anaZana

Mobile tablet
Because anaZana is a San Diego-based business, naturally we meet business owners in this area and many of our clients have businesses in the Southern California region. All of these businesses face challenges and have turned to anaZana for help with all aspects of website design and marketing.

Here are some of the problems business owners/managers have faced and the solutions we can provide:

Thursday, May 29, 2014

I Want to Start an eCommerce Business, Now What?

Most of us start an online business because we’ve read all those success stories of entrepreneurs making hundreds of thousands of dollars. Who doesn’t want to make that type of money, right? However, if this is your sole reason for starting an online business, then I recommend thinking twice about setting up shop.

Your business will consume a great deal of your time and energy, so whatever type of ecommerce business you start needs to be in an area that you are interested in, but at the same time there must be a purpose for this business besides making money.