Sunday, October 21, 2012

Mobile SEO needed for eCommerce?

Mobile eCommerce

Is mobile SEO needed or not for eCommerce?

Pro: mobile SEO

There is a blast in the proliferation of mobile devices. The omnipresent excellent tablet and phone now account for mostly 5% of traffic to client web sites. Over 60% of that traffic is directed from Search Engine Optimization (SEO) therefore consequently it’s very important that your mobile web site comes top of GOOGLE’s mobile Search Engine result Pages (SERP). You have to additionally maintain that page ranking and deploy ways to confirm best future ratings. FULL ARTICLE HERE

Con: mobile SEO

It may be that the extra programming needed for mobile computing may not be necessary at this stage of technological development. Most tablet devices and even many smart phones have HD capabilities or better. If you insist on having a mobile friendly site, simply create a site with minimal images and mostly text. This should work fine. Or create a separate page using "mobile format SEO" for keywords. This should suffice just fine.

Affordable, fast, with full support. 

Wednesday, October 17, 2012

Limited eCommerce design offer

Beginning an online business on a shoestring budget?

For a limited time, I will make you a professional eCommerce site for a $50 dollar deposit, and a $7 dollar per month hosting fee (many sites qualify for this low hosting fee).

Once your company sells $1000 of product online, you agree to pay the $600 dollar design fee for making and optimizing your site.

I will not be the administrator of your site, anaZana is made so that anyone can  administrate their site without a webmaster. If you can send an email, you can administrate your site. I will show you how easy it is.

Contact the main office in downtown San Diego at 619-729-3274, ask for Mick.
OR sign up at the link below. 

Christmas and eCommerce

Christmas and eCommerce

Christmas is just around the corner, and you still have time to make an eShop in order to sell more online. Or market your service to get more clients.

Service sites are much easier than eCommerce sites to make, and if you don't have a web presence,  you are likely on your way out of business and don't even know it. Why? Your competition does.

eCommerce sites require more necessary work: photos of products uploaded, key words and meta tags added to make the product searchable on the Internet. While it is more work, anaZana makes the process easy.

I don't know anyone that looks in the Yellow Pages anymore, do you? And the cost of a Yellow Pages ad is generally more than an eCommerce site, something that you have complete administrative control over!

Even if you can only write emails and search the Internet, you can administrate your anaZana eCommerce or Service site.

Even eBay stores are in the process of converting to full fledged individually owned eShops where owners call all the  shots, and earn the profits. (I'll share my research on this soon within six months in the form of a book).

Affordable, fast, with full support. 

Join the eCommerce revolution!

Friday, October 12, 2012

Design issues? Need some inspiration?

Designer's block, similar to what writers get, happens to everyone.

If you need some inspiration, take a look at these interesting designs, then come back to anaZana and play with the design features.

Join the eCommerce revolution!

Wednesday, October 10, 2012

Need a marketing professional for eCommerce?

Sooner or later, you may find yourself needing a professional marketer. 

Meredith will enlighten you before you ever hire her. 
She is a consummate professional that really knows her field of expertise.

Join the eCommerce revolution!

New site on anaZana, a testimonial

Testimonial for anaZana

Aiva Elsina: "I just finished to make a website at! It was easy to understand even for me, who has nothing to do with computers and programming. Great site and great service! Thank you!!!"

Aiva seems to have a natural ability to make good website design: simplicity, easy on the eyes, placement, directness. Thanks for sharing Aiva! This is a testimony to how easy good site design is with the anaZana platform.

Join the eCommerce revolution!

Tuesday, October 9, 2012

Perfect pricing with eCommerce

Internet retailers have discovered that the web is a perfect setting to optimize prices. 

It is almost costless for e-tailers to change prices, and it's equally easy to measure customer reactions. Given this fertile price-changing environment, Internet retailers are varying prices for 5 key reasons:
Determine the right price. Every business faces the challenge of determining...  (read more here)
Seek pockets of opportunity. Varying prices and reviewing the resulting purchasing behaviors.... (read more here) 
Remain Competitive. If rivals change prices frequently, to remain competitive....(read more here)
Implications on Complimentary/Ancillary Sales. Determining the "right" price should also take into account.... (read more here)
Segment Customers. Identifying who buys at the lowest and highest prices allows.... (read more here)

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Monday, October 8, 2012

A message from anaZana's Chairman of the Board


Thank you for using anaZana services. We always think about your convenience, and most importantly about what would make your web site or online store achieve the goals that you have set, and help to grow your business.

I am glad to inform you that this year we have worked very well, and in the second half of October, we will begin a gradual upgrade of anaZana’s system functionality to improve your Internet commerce experience.

Since the current version will be completely replaced by a new one, before each run, we will prepare tutorials and detailed instructions posted in our website help section.

Before the New Year we plan to introduce more than 100 new features. Here are some of them:
- An updated interface for management of products;
- Export and import products in anaZana;
- Control of residual product in stock;
- Adjust the color, size and other options of available products;
- Search and filter products on the global store page;
- Management of stock and special offers;
- Additional methods of payment;
- Configure zones and methods of delivery;
- Management of tax, currency and more.

If you already have online store functionality and want to share your experience, please contact us with feedback, suggestions, or testimonials at

Thank you for using our services!


Ruslans Ruso Skolnijs
Chairman of the Board, anaZana, Inc.
Start eCommerce in minutes
330 A Street, San Diego, CA, 92101, United States

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What does an eCommerce site need?

The problem with e-commerce websites is they generally take a lot more work than a stand alone brochure website, which means the budget needs to be there. Most small businesses will not invest 10+K on a website designer so they usually try to go with the cheapest possible solutions available.
Sometimes they will buy a template and get a developer to design it based on what the client thinks looks good, which is why you see so many bad e-commerce websites. The site then generally looks like a botched up template, and it shouldnt look like a template at all.
In an ideal world you need to hire one person who is great at design & development, but these people are usually very pricey, and it's difficult to find. Some clients may choose to get a designer to design the website and then have a developer put it together, however.. the developer is often color, spacially and font-blind. So the key here is to have the designer manage the developer's progress and follow through with any corrections that need to be made. The designer needs to be involved at every step of the way. Clients often fail to do this as well because it also costs more.
A worse scenario is when a client finishes a website that a developer botched up aesthetically, or even in the programming because they didn't choose the right developer or have the right amount of cash to put into the site.. and the client then decides to hire a designer to "fix it up". I see huge issues here. How do you tell a client, that their new online business is built with old technology, isn't mobile ready, design is broken, and everything is a complete mess? I recently had a client who knows nothing about the internet and marketing, decided to have a website built really cheaply using a template the developer had. He then asked me how he can market it. When I saw it.. my heart sank for the poor guy. He had wasted 6 months on a half assed website with a lot of technical issues. There was many design flaws, the branding was all off and wouldn't work on smaller scales, too many elements and too many colors. Not to mention the font on the logo wasn't legible at all. The other issue is that the website was NOT AT ALL put together to work on mobile! His concept would have mainly worked on mobile... but because he hired someone on the cheap.. the developer wasn't going to waste time educating the client what is best to do, what hes missing, they just want the money quick and run. How do you tell a guy he just wasted time, money, resources etc on something so garbage?

In any case.. what makes a good design... that is all subjective but I will put a list:
• Branding is #1. Have all the elements, fonts, colors, any design flairs, even the style of messaging/tone—down BEFORE anything else.
• Be consistent with navigation.. top navigation is standard now.
• Footers need to have a lot more information to make it easier
• Website NEEDS to be mobile friendly!
• Typography... typography... typography! A bad design is clear when proper typographic rules haven't been followed
• Pick 2 - 3 colors and stick to them!
• Photography — Don't use boxed photos.. those are hideous! Spend the money to properly photoshop each product
• Don't use photoshop effects that date back to early 2000's (a good designer would know which ones to use and which ones not to.)
• Buttons need to be consistent, important ones can be larger than the not so important ones.
• The products in a shopping cart need to be big and clear. I want to know all the details of this product being sold.
• Searches.. proper hierarchy of products
• I also personally don't like black text on sites (personal preference).. black text makes things look too stark and unfinished
• 16pt font! Don't make me squint.
• Use visual hierarchy on every page. What's the most important thing? Don't let my eye fly around the screen.
And there is a ton more.. but I think that is enough for now.

Sunday, October 7, 2012

eBay is going the way of the dinosaur?

Is Ebay adapting to the marketplace and the new eCommerce threat?

I like the idea of eBay going out of business. I've tried three times to sell something on eBay, unsuccessfully. Yet each time, I had to pay eBay, and the listing expired.


You don't pay eBay anything, your site stays up for as long as you want it too, and you can as long as you need to sell an expensive item! What's not to love about eCommerce?

Community Commerce Sites Are the New eBay
By Ina Steiner

October 07, 2012

Thanks Ina, I'm glad others are beginning to see the light.

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