Monday, December 15, 2014

Purposeful Landing Pages

Persuasion As Purpose

Landing pages are an important part of any marketing strategy. If you have an e-commerce presence it matters how the audience responds on the first page they see. You can control that with a carefully designed landing page.
The power of these deceptively simple pages is that they stand alone, without reference to a single website. This gives them a versatility that is hard to match. You have the flexibility to choose the domain they represent so that the traffic they draw can be directed in any way that suits your purpose.

Drive Through Landing Pages

When you need to win commitment from your prospects, a well-made landing page is a great tool to start the process and warm them up, without overwhelming them with information.
Win the small yes of following through to the next step to lead customers to the ultimate purchase decision. A stand-alone landing page gives you the flexibility to send the traffic to where every you need and you can ask the visitors with whatever call to action you need.

List Building Landing Pages

When you are working to build a relationship with your audience, you want to build trust and confidence in your services and products.
That means using email newsletters and social media connections to create the to share value with your customers. This might be something like a whitepaper or access to premium content.
Landing pages are very valuable tools. They serve the purposes of persuading your market, assisting in calling customers to action, and building relationships by collecting information. This makes stand-alone landing pages the right choice for many different applications and situations.

This was just a light overview of the subject there is much more that you need to get the most out of landing pages. The CEO of AnaZana Inc. Lidija Skolnija will be giving a seminar to share her vast experience in stand-alone landing page design. This will be a learning experience that delivers a high return on investment. Co-Merge in San Diego on Wednesday December 17th, 2014. Follow this link for further information

Monday, September 8, 2014

Google's Search Engine Algorithm Update Panda 4.0 - What To Do To Keep Your High Website Position in Search Results

Looking at website analytics
If you’re involved in the optimization of your website, then certainly you know that search engines regularly update and improve their search algorithms.

Back in May of this year, Matt Cutts, Google’s Webspam department head announced via Twitter the launch of Panda 4.0.

The Panda algorithm was designed for low-grade website identification and positioning below the search results. Google was vigilant in getting rid of spammy websites, unethical link building, and those that didn’t offer original, quality content. The first version of Panda was launched in February 2011 and was followed by about 25 algorithm updates.

Tuesday, June 24, 2014

Why San Diego Business Owners Use anaZana

Mobile tablet
Because anaZana is a San Diego-based business, naturally we meet business owners in this area and many of our clients have businesses in the Southern California region. All of these businesses face challenges and have turned to anaZana for help with all aspects of website design and marketing.

Here are some of the problems business owners/managers have faced and the solutions we can provide:

Thursday, May 29, 2014

I Want to Start an eCommerce Business, Now What?

Most of us start an online business because we’ve read all those success stories of entrepreneurs making hundreds of thousands of dollars. Who doesn’t want to make that type of money, right? However, if this is your sole reason for starting an online business, then I recommend thinking twice about setting up shop.

Your business will consume a great deal of your time and energy, so whatever type of ecommerce business you start needs to be in an area that you are interested in, but at the same time there must be a purpose for this business besides making money.

Sunday, May 25, 2014

Koorosh Khashayar Esq., San Diego Business and Real Estate Attorney abou...

Koorosh Khashayar Esq., San Diego Business and Real Estate Attorney, Owner of  recommends to those who need custom website with e-commerce capabilities.

Saturday, May 24, 2014

anaZana: A Solution For Sellers/Manufacturers and Their Agents

One of the biggest challenges that you as a business owner or manufacturer is faced with on a daily basis is finding people who are interested in and want to buy what you have to offer. You may spend thousands of dollars a year on various types of ads - both online and offline - with very little ROI. However, word-of-mouth marketing is one of the easiest and most cost-effective way to get the word out about your business.

Why Word-of-Mouth Marketing?

Do you know how powerful word-of-mouth marketing is? Imagine having a team of people promoting your business for you without you having to sign them on as a “salesperson” or “employee”. You wouldn’t have to spend so much money on marketing and advertising, thus creating more time to actually help and serve your customers or develop more products/services. You could enlist people to promote your business for you and then pay them a commission for their sales.

Tuesday, May 13, 2014

3 Ways to Sell Directly With Your Newsletter

Quote about online business

There’s an old adage in the Internet marketing world that says, “The money is in the list.” The idea is that the more subscribers you get to your newsletter, the higher your chances of selling and making money with that list of subscribers. That idea worked in the old days of online business and it still continues to work today.

Why is that?

Monday, March 31, 2014

Convert Shoppers Into Buyers: 5 Things Your Ecommerce Website Absolutely Must Have

Online shopping

It’s been reported that 83% of online users have made an Internet purchase and 73% of people shop online because it saves them time. With so many people shopping on the Internet these days, how do you get people to buy from your site instead of the competition? How do you get your site to stand out from the rest?

Here are 5 things you should have for a successful ecommerce website that converts shoppers into buyers:

Friday, February 28, 2014

Online Payment Processing Made Easy with anaZana

Man shopping online
When you set up an online business, one of the things on the must-do list is finding a payment processing system. If you set up your e-commerce website on anaZana, you have a couple options for credit card processing.

If you’re new to merchant accounts or credit card processing, basically it is a software system that offers a virtual “shopping cart” for your customers. If you’ve ever shopped online, you have probably used this type of system to pay a business for their goods. There are tons of third party companies that offer this type of service, but anaZana makes it simple to integrate a payment processing system into your website.

Friday, January 31, 2014

The Best Way to Attract Repeat Customers to Your eCommerce Business

It's been said that 80% of your business comes from 20% of your customers, but many businesses spend a great deal of time, energy, and money into acquiring new customers. Of course it's necessary to acquire customers, but why not delve into your own database of current customers and nurture the relationships you have with them?