There’s an old adage in the Internet marketing world that says, “The money is in the list.” The idea is that the more subscribers you get to your newsletter, the higher your chances of selling and making money with that list of subscribers. That idea worked in the old days of online business and it still continues to work today.
Why is that?
When people give you their email address in the form on your website, they’re expecting to stay updated on your business and receive valuable information from you whether it’s special coupons or helpful articles and tips. It’s safe to say that they trust you, and the more consistent you are with sending out a newsletter, the more people will remember your business. You begin to build a relationship with your subscribers and then become recognized as an authority in your industry.
The key here is consistency when sending out your newsletter. At the very least try to send one out once a month. You can’t send out a newsletter two times and then just quit because nobody bought from you. Remember that marketing your business is an ongoing task. People may not always buy from you, but at least they’ll remember you when it’s time to purchase what you offer.
So how do you go about selling directly with your newsletter?
1. Have a featured product/service of the month. Build the theme of your newsletter around a particular product/service. For example, if you sell water bottles you can write an article about summer time being around the corner and the importance of staying hydrated while on-the-go. You could also include little-known facts, trivia, or statistics about water.
2. Have a “secret” sale exclusively for subscribers. One way you can increase your subscriber list is to let people know that they will receive exclusive notice of special sales. Make sure that your sale is held for a limited time only to encourage people to buy right away.
3. Partner with other businesses and sell their products/services to your list. You could affiliate with companies that complement your business and make a commission from each sale. For example, if you’re a realtor you could partner with a furniture store or an interior designer and mention them in your newsletter. Many big companies like Amazon, Overstock, and Zappos have affiliate programs that you can sign up for and sell the products they offer.
If you have an anaZana website, you can purchase email credits and send out a newsletter directly from the anaZana platform. Click here for more information and a tutorial.
Maria Palma is an online business coach and founder of Studio 747 Media, a lifestyle blog network for entrepreneurs.