Persuasion As Purpose
Landing pages
are an important part of any marketing strategy. If you have an e-commerce presence
it matters how the audience responds on the first page they see. You can
control that with a carefully designed landing page.
The power of these
deceptively simple pages is that they stand alone, without reference to a
single website. This gives them a versatility that is hard to match. You have
the flexibility to choose the domain they represent so that the traffic they
draw can be directed in any way that suits your purpose.
Drive Through Landing Pages
When you need
to win commitment from your prospects, a well-made landing page is a great tool
to start the process and warm them up, without overwhelming them with
information.
Win the small yes of following through to the
next step to lead customers to the ultimate purchase decision. A stand-alone
landing page gives you the flexibility to send the traffic to where every you
need and you can ask the visitors with whatever call to action you need.
List Building Landing Pages
When you are working to build a
relationship with your audience, you want to build trust and confidence in your
services and products.
That means using email newsletters
and social media connections to create the to share value with your customers.
This might be something like a whitepaper or access to premium content.
Landing pages are
very valuable tools. They serve the purposes of persuading your market,
assisting in calling customers to action, and building relationships by
collecting information. This makes stand-alone landing pages the right choice
for many different applications and situations.
This was just a light overview of the subject there is
much more that you need to get the most out of landing pages. The CEO of
AnaZana Inc. Lidija Skolnija will be giving a seminar to share her vast
experience in stand-alone landing page design. This will be a learning
experience that delivers a high return on investment. Co-Merge in San Diego on
Wednesday December 17th, 2014. Follow
this link for further information
