Monday, December 15, 2014

Purposeful Landing Pages

Persuasion As Purpose

Landing pages are an important part of any marketing strategy. If you have an e-commerce presence it matters how the audience responds on the first page they see. You can control that with a carefully designed landing page.
The power of these deceptively simple pages is that they stand alone, without reference to a single website. This gives them a versatility that is hard to match. You have the flexibility to choose the domain they represent so that the traffic they draw can be directed in any way that suits your purpose.

Drive Through Landing Pages

When you need to win commitment from your prospects, a well-made landing page is a great tool to start the process and warm them up, without overwhelming them with information.
Win the small yes of following through to the next step to lead customers to the ultimate purchase decision. A stand-alone landing page gives you the flexibility to send the traffic to where every you need and you can ask the visitors with whatever call to action you need.

List Building Landing Pages

When you are working to build a relationship with your audience, you want to build trust and confidence in your services and products.
That means using email newsletters and social media connections to create the to share value with your customers. This might be something like a whitepaper or access to premium content.
Landing pages are very valuable tools. They serve the purposes of persuading your market, assisting in calling customers to action, and building relationships by collecting information. This makes stand-alone landing pages the right choice for many different applications and situations.

This was just a light overview of the subject there is much more that you need to get the most out of landing pages. The CEO of AnaZana Inc. Lidija Skolnija will be giving a seminar to share her vast experience in stand-alone landing page design. This will be a learning experience that delivers a high return on investment. Co-Merge in San Diego on Wednesday December 17th, 2014. Follow this link for further information

Monday, September 8, 2014

Google's Search Engine Algorithm Update Panda 4.0 - What To Do To Keep Your High Website Position in Search Results

Looking at website analytics
If you’re involved in the optimization of your website, then certainly you know that search engines regularly update and improve their search algorithms.

Back in May of this year, Matt Cutts, Google’s Webspam department head announced via Twitter the launch of Panda 4.0.

The Panda algorithm was designed for low-grade website identification and positioning below the search results. Google was vigilant in getting rid of spammy websites, unethical link building, and those that didn’t offer original, quality content. The first version of Panda was launched in February 2011 and was followed by about 25 algorithm updates.

Tuesday, June 24, 2014

Why San Diego Business Owners Use anaZana

Mobile tablet
Because anaZana is a San Diego-based business, naturally we meet business owners in this area and many of our clients have businesses in the Southern California region. All of these businesses face challenges and have turned to anaZana for help with all aspects of website design and marketing.

Here are some of the problems business owners/managers have faced and the solutions we can provide:

Thursday, May 29, 2014

I Want to Start an eCommerce Business, Now What?

Most of us start an online business because we’ve read all those success stories of entrepreneurs making hundreds of thousands of dollars. Who doesn’t want to make that type of money, right? However, if this is your sole reason for starting an online business, then I recommend thinking twice about setting up shop.

Your business will consume a great deal of your time and energy, so whatever type of ecommerce business you start needs to be in an area that you are interested in, but at the same time there must be a purpose for this business besides making money.

Sunday, May 25, 2014

Koorosh Khashayar Esq., San Diego Business and Real Estate Attorney abou...





Koorosh Khashayar Esq., San Diego Business and Real Estate Attorney, Owner of http://www.lokklegal.com  recommends http://www.anazana.com to those who need custom website with e-commerce capabilities.

Saturday, May 24, 2014

anaZana: A Solution For Sellers/Manufacturers and Their Agents


One of the biggest challenges that you as a business owner or manufacturer is faced with on a daily basis is finding people who are interested in and want to buy what you have to offer. You may spend thousands of dollars a year on various types of ads - both online and offline - with very little ROI. However, word-of-mouth marketing is one of the easiest and most cost-effective way to get the word out about your business.

Why Word-of-Mouth Marketing?

Do you know how powerful word-of-mouth marketing is? Imagine having a team of people promoting your business for you without you having to sign them on as a “salesperson” or “employee”. You wouldn’t have to spend so much money on marketing and advertising, thus creating more time to actually help and serve your customers or develop more products/services. You could enlist people to promote your business for you and then pay them a commission for their sales.

Tuesday, May 13, 2014

3 Ways to Sell Directly With Your Newsletter

Quote about online business

There’s an old adage in the Internet marketing world that says, “The money is in the list.” The idea is that the more subscribers you get to your newsletter, the higher your chances of selling and making money with that list of subscribers. That idea worked in the old days of online business and it still continues to work today.

Why is that?

Monday, March 31, 2014

Convert Shoppers Into Buyers: 5 Things Your Ecommerce Website Absolutely Must Have

Online shopping

It’s been reported that 83% of online users have made an Internet purchase and 73% of people shop online because it saves them time. With so many people shopping on the Internet these days, how do you get people to buy from your site instead of the competition? How do you get your site to stand out from the rest?

Here are 5 things you should have for a successful ecommerce website that converts shoppers into buyers:

Friday, February 28, 2014

Online Payment Processing Made Easy with anaZana

Man shopping online
When you set up an online business, one of the things on the must-do list is finding a payment processing system. If you set up your e-commerce website on anaZana, you have a couple options for credit card processing.

If you’re new to merchant accounts or credit card processing, basically it is a software system that offers a virtual “shopping cart” for your customers. If you’ve ever shopped online, you have probably used this type of system to pay a business for their goods. There are tons of third party companies that offer this type of service, but anaZana makes it simple to integrate a payment processing system into your website.

Friday, January 31, 2014

The Best Way to Attract Repeat Customers to Your eCommerce Business

It's been said that 80% of your business comes from 20% of your customers, but many businesses spend a great deal of time, energy, and money into acquiring new customers. Of course it's necessary to acquire customers, but why not delve into your own database of current customers and nurture the relationships you have with them?

Tuesday, December 10, 2013

anaZana and First Data Partner to Help Your Business Save Money on Online Payment Acceptance

Having an easy and secure online payment processing system is an important part of owning an ecommerce website. It can be the difference between making sales and not making sales.

That's why we're happy to announce a partnership with First Data. Our shopping cart was certified, integrated and validated to work with First Data's Global Gateway e4℠.

Tuesday, October 29, 2013

Testimonials from anaZana clients

Testimonials from real customers about anaZana
 
Dr. Juris Bunkis, Co-Owner, Orange County Plastic Surgery -  www.drbunkis.com I can highly recommend Lidija Skolnija and her company, AnaZana, for web site development. I have worked on quite a few web sites over the years but have never found a developer as easy to work with as AnaZana. I met Lidija in her office and she showed me AnaZana’s capabilities and listened to what I wished to accomplish. Approximately a week later, my first two web sites with AnaZana, www.drforsberg.com and www.drbunkis.com were completed to my satisfaction. 

Buck Matoushek, Owner  - http://www.lamesadrivingandtrafficschool.com I highly recommend Anazana for your web site work. I have spent about a year and over $2000 with 2 different organizations to get a new web site. I went thru many problems and did not get what I wanted. I met Lidija & Mick with Anazana thru the East County Chamber of Commerce. They helped me set up a beautiful web site and I can even make changes to the site myself (which is what I wanted all along). They spent time with me showing me how to improve my web site, also. They are fast, efficient and easy to get along with. 

Ilze Ports, Owner - www.wanderingsage.com Thank you for your superior service in establishing my website: Creative, fast and well coordinated. Very good business sense concerning our business needs with good visual information. Our home page received its first order the week after it was established. I highly recommend Anazana.

Antony Chipounov, Owner - http://californiaforrussians.com anazana helps me to go through all labyrinths of my first website. Lidija’s expert advice made my experience less painful than I expected. 

Kirk Texeira, Owner, www.workoutwithkirk.com  Lidija,is incredible I just hired her again. I know that she will do an excellent job. If you are thinking about her team for a project, she will deliver a great result. 

Dr. Donna DiGioia, Owner - http://themarccacademy.com Anazana made the transition of my website from another web company to theirs a seamless process. They were able to clarify many issues that tended to clutter my site and replaced it with a clean and logical solution. Their attention to detail and customer service is of the highest standard. I am happy to have made the decision to work with Anazana and look forward to a continued long term relationship.

Rafid Soro, Owner - http://thepalmsbanquethall.com I love that Anazana has made my website very easy to navigate and appealing to the eye. It has definitely attracted more customers, and we get a lot of online traffic because of Anazana's help. Whenever I have a question, all I have to do is call or email Anazana and they help me right away! I definitely recommend Anazana to anyone who wants a great website!

Debbie Meacham, Owner - http://www.brownsappliance.com Very happy with anaZana. I must get one customer a day saying that they have seen me on my website. Lidija has helped me design my website and took pics for me as I am new to this. I would recommend her to all small business like myself. She is great.

Kathy Malkemus, Owner - http://tlccleanerselcajon.com  I have got several new customers since my website is up. Many of them like to use internet in laundromat while waiting. Also, I am cooperating with anaZana promoting its services in laundromat and helping others to contact anazana and use their services.

Jose L. Gonzalez, Owner, Go My Insurance Center in San Diego - http://gomyinsurancecenter.com Anazana is the best and easiest web site design platform I have ever used. Their technical support has always been available and their chat feature is very convenient. I will never use any other web design platform.

Dr. Michael Martins, Owner - http://casadelosremedios.com When ANAZANA was recommended to me I was skeptical, now I will recommend ANAZANA to anyone who need internet support. Lidija is very professional and great to do business with. It's a pleasure.

Gary Wilson, Owner - http://americanfamilykenpokarate.com - I like anazana. Mick helped me to sign in and to make a website. I had a website before, but to make changes I had to call and ask IT specialist. My website often was with old information. With anazana I can make changes myself at any place where is access to the Internet.

Ready to give anaZana a try? Apply with the button below...

Tuesday, October 22, 2013

anaZana's "Website Development In San Diego" Page Launched

anaZana

We're proud to announce the launch of our new pricing page for website development in San Diego!

Although anaZana is a global company with customers in Latvia and around the world, it's only natural that we would stick to our roots and focus on building connections with businesses in San Diego where our company is based. We've done workshops about ecommerce at Co-Merge Workplace in addition to developing relationships with the Southern California and San Diego small business community.  

Here are a few highlights of our new pricing bundles:

Monday, September 23, 2013

anaZana Ranks High on Alexa.com

anaZana is pleased to announce that the company's website is ranked in the top 100 on Alexa.com for the country of Latvia!

anaZana is a multinational company with the parent company based in the U.S. and a subsidiary company in Latvia, so it's great to see how much the company has grown in popularity. Globally, anaZana is currently ranked at 153,847 and in the U.S. the company is ranked at 81,673.

anaZana's Alexa rank as of September 2013

Sunday, September 1, 2013

International Leaderboard


We began in Latvia, and our Russian and US user base is growing fast... anaZana is the perfect International eCommerce solution, with full language and currency functionality. 

 

Country Percent of Visitors Rank in Country
Latvia Flag  Latvia 80.1% 284
Russia Flag  Russia 6.4% 68,178
United States Flag  United States 3.4% 236,700
United Kingdom Flag  United Kingdom 0.8% -
France Flag  France 0.7% -
Sweden Flag  Sweden 0.5% -
Germany Flag  Germany 0.5% -
Ukraine Flag  Ukraine 0.5% -
Estonia Flag  Estonia 0.4% -
Greece Flag  Greece 0.4%